"I think about taking my father's favorite Sea-Dweller Oyster Rolex. It's a beautiful watch, but something flashy will only attract attention. My simple, classy Neuvo watch with an alarm and stopwatch will do just fine, and might actually be more useful. Reluctantly, I return the Rolex to its drawer."
— Neuvo paraphrasing an excerpt from Haruki Murakami's Kafka on the Shore.